Gospel Access
NYC’s 8.8 million people include fewer than 6% evangelical Christians actively engaged in a local church.
Within 75 miles, 23 million people are served by only ~500 evangelical churches.
(By comparison: Oklahoma has 1,700+ SBC churches serving 4 million people.)
Global Influence
NYC is one of the most diverse cities in the world.
Reaching New York means reaching the nations—people from across the globe live, work, and raise families side by side.
Everyday Proximity
Millions of neighbors share daily life through subways, sidewalks, parks, and shared spaces—creating constant, natural opportunities for relational gospel presence.
Gospel Momentum
The Northeast is seeing some of the strongest gospel momentum in the country, with higher baptism rates per attendee than any other region.